![]() ![]() If you try understanding the companies that joined hands with Google for the AMP project, it might seem like a relation to winning more customers. Was AMP an Outright Retaliation of Google Against Facebook’s Instant Answer? Unlike Facebook’s Instant Article, AMP was free to use, modify, and adapt, thus increasing its popularity. This was the time when Google decided to pitch its AMP Open Source Project. ![]() ![]() However, once the test of amp pages concluded, Facebook launched it to the rest of the publishers.Įven though the initial versions of the Instant Article failed to support ads, after the public launch in 2016 May, the publishers were allowed to place native and video ads in the Instant Article. In the earlier stage, the Instant Article feature was only available to a few select publishers such as Woven Digital, BuzzFeed, New York Times, etc. This made the articles load instantly, giving users a more intuitive user experience. It allowed publishers to display their articles on the Facebook platform with minimum options for customization. However, with a lighter-webpage, they don’t have to worry about data usage.įacebook’s Instant Articles feature became an instant hit after it was released to the news publishers in 2016. ![]() In addition to this, some countries have very high data tariffs and it tends to make users become data-conscious while browsing. They wanted to find a solution not only to help the users but also to better monetize the revenue from mobile devices. The mobile internet speed has always remained a big hurdle for the users and for these large tech giants as well. However, the idea behind both AMP and Instant Answer stems from the basic necessity for speed. The Project AMP was first announced in 2015 by Google in retaliation to Facebook’s initiative to launch Instant Articles. In technology, everything happens for a reason, and so is the case with AMP. What is AMP? What is the History Behind AMP?
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